Hypha Commercial

Project Overview

Working once again with the talented team at Sleightworks, I led the design direction and creative vision for Hypha's commercial. The project required translating Hypha's complex blockchain technology into an accessible, engaging commercial that would resonate with both technical and non-technical audiences.

My Role

• Lead Designer: Conceptualized and designed the overall visual direction
• Director: Guided the creative process and ensured brand consistency
• Creative Vision: Developed the storytelling approach and visual narrative

The Challenge

Creating a commercial for a blockchain technology company presents unique challenges. We needed to make complex concepts accessible while maintaining the sophisticated, innovative feel that defines Hypha's brand. The commercial needed to communicate trust, innovation, and forward-thinking technology.

Creative Approach

The commercial focuses on visual storytelling, using motion graphics to illustrate Hypha's technology in an abstract yet compelling way. The design emphasizes clean, modern aesthetics that align with Hypha's brand identity while making the technology feel approachable and exciting.

Final Deliverable

The project resulted in a polished commercial that effectively communicates Hypha's value proposition through engaging motion graphics and strategic visual storytelling.