Music Stand Commercial

Project Overview

Working on this commercial for Planning Center Music Stand, I took on multiple roles to create a cohesive visual story that would resonate with church musicians and worship leaders. The project required translating Music Stand's digital sheet music features into an engaging narrative that demonstrates real-world usage and benefits.

My Role

• Storyboard Artist: Created detailed storyboards to plan the visual narrative
• Director: Guided the creative vision and execution throughout production
• Cinematographer: Shot all footage with careful attention to composition and lighting
• Editor: Assembled and refined the final commercial with pacing and storytelling

The Creative Process

Storyboarding

I began by developing a narrative structure that would showcase Music Stand's key features in a natural, engaging way. The storyboards helped visualize the flow and ensure we captured all necessary shots during production.

Production

The shooting process involved working with talent to create authentic moments that would resonate with our target audience. As director, I focused on capturing genuine interactions and emotions that would make the commercial feel relatable and trustworthy.

Post-Production

The editing process involved crafting the narrative rhythm, ensuring smooth transitions, and creating a commercial that would hold viewers' attention while effectively communicating Music Stand's value proposition.