Planning Center Services Commercial

Project Overview

Working on this commercial for Planning Center Services, I led the design direction and creative vision to showcase their comprehensive suite of church management tools. The project required translating Planning Center's complex service offerings into an accessible, engaging commercial that would resonate with church leaders and administrators.

My Role

• Lead Designer: Conceptualized and designed the overall visual direction
• Director: Guided the creative process and ensured brand consistency
• Creative Vision: Developed the storytelling approach and visual narrative

The Challenge

Creating a commercial for church management software presents unique challenges. We needed to make complex organizational tools feel approachable while maintaining the professional, trustworthy feel that defines Planning Center's brand. The commercial needed to communicate efficiency, community, and spiritual growth.

Creative Approach

The commercial focuses on visual storytelling, using motion graphics to illustrate how Planning Center Services streamlines church operations. The design emphasizes clean, modern aesthetics that align with Planning Center's brand identity while making the technology feel accessible and empowering for church communities.

Final Deliverable

The project resulted in a polished commercial that effectively communicates Planning Center Services' value proposition through engaging motion graphics and strategic visual storytelling.